B-to-B Insights: 5 Free, Fantastic Web Marketing Tools
After you've signed up, click "Education" for free online courses on Analytics and AdWords that prepare you for Google's Individual Qualification test. The test costs $50 if you care to take it, but the learning is free and invaluable.
KompoZer to Design Your Own Emails
If you're using an email service provider's online design tools and templates, you're either remarkably patient or have no design sense at all. (Do these companies really think their templates are any good, or is this some twisted joke?)
- Companies:
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
