B-to-B Insights: 5 Free, Fantastic Web Marketing Tools
B-to-B companies are notoriously cheap, so here are 5 free web marketing tools and services that can improve your online marketing know-how and creative efforts.
Google University to Master Web Metrics
You need to know what's happening on your website. Learn basic and advanced web marketing metrics at GU: Google University. (If you're not using the free Google Analytics service, stop reading now, slap yourself a couple times, collect yourself, then sign up at GoogleAnalytics.com.)
- Companies:
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
