Cover Story: 5 Email Strategies to Boost Holiday Sales

3. Consolidate your customer data. If possible, integrate your email service provider with your CRM or online shopping cart provider so you can view all of your customer data in one place. This makes it much easier to segment messaging (e.g., by purchase history) to inspire new, tailored communications. It also helps you track purchase activity that comes from your email program so you can easily measure return on investment and adjust your strategy as needed.