Cover Story: 5 Email Strategies to Boost Holiday Sales

2. Set up an automated welcome email. The moment someone signs up for your email program is when he or she is most interested in hearing from you, so it's important to give them a warm welcome. Include a link to your product or some great content to get them acquainted with your brand. Chances are they'll read it. Welcome emails see four times the open rate and five times the clickthrough rate of other bulk mailings. In addition, studies show that 33 percent of subscribers who receive a welcome note show more long-term engagement with a brand.