Cover Story: 5 Email Strategies to Boost Holiday Sales

1. Keep growing your list. Around 30 percent of the average email list churns each year. Make sure your list is always growing by attracting new subscribers from all the places you interact with consumers. Put a sign-up form front and center on your website, give shoppers a chance to sign up in-store and regularly post an email sign-up link on your social channels. Be sure to explain what's in it for subscribers to join your list.