5 Email Marketing Tips to Boost Online Sales

4. Re-engage lost customers. Reactivating customers who haven't purchased from you in a while represents one of the fundamental benefits of email marketing. Whichever e-commerce platform you use, exporting a list of customers who haven't purchased in six months to 12 months is a simple click or two away. Once you have this segmented list, send an email to remind them why they shopped with you in the first place — and perhaps provide an incentive to make your brand relevant to them once again.