5 Email Marketing Tips to Boost Online Sales

2. Be spontaneous. Discounts are great, but why not shake things up a bit? Instead of falling into the habit of sending an email at the same time every month, try a flash sale or a sporadic promotion. For example, offer a flash discount sale on the 11th of the month at 11:00 a.m. and offer 11 percent off? Of course, the 11 percent off is only good on the 11th, but this will create a sense of urgency and excitement to the reader, which isn't usually present in standard email marketing.