5 Email Marketing Tips to Boost Online Sales

1. Make it relatable. One of the best ways to capitalize on existing customers is to send emails offering products that relate to their previous purchases. For example, if a customer purchased dog food from your site before, it's safe to assume they're in the market for new pet toys, treats or the like. Sending your customers an email showcasing products they're interested in is a quick and easy way to stay relevant and increase revenue potential per customer.