5 Easy Ways to Create a Compelling Mobile App

The Draw Something app for Facebook, for example, had plenty of downloads, but the number of monthly active users also dropped from 36.5 million to 9.1 million in the space of seven months. 

Instead of counting downloads, you can more accurately track the success of an app by reviewing statistics like retention rate, time spent in the app and direct conversions. These metrics do more than look good in a progress report; they signal an app's continued relevance, behavioral influence and impact on business objectives.