5 Easy Ways to Create a Compelling Mobile App

Hotwire, for example, designed its mobile app to focus on last-minute hotel bookings. The company knew its most loyal customers — the customers most likely to download a branded app — were likely to have a specific goal in mind when accessing Hotwire from a smartphone. Hotwire's app was designed to address that need, making it easy for users who rely on the company for last-minute bookings.