5 Easy Ways to Create a Compelling Mobile App

Whether you're creating a mobile app or a mobile website, you have to commit resources on an ongoing basis to ensure the investment doesn't go to waste.

2. Have a clear business objective. Why are you building an app in the first place? Is it to educate consumers? To increase sales? To build brand loyalty? As in the early days of corporate websites, many companies believe they need a mobile app, but don't understand the reasons why.