5 Easy Ways to Create a Compelling Mobile App

1. Know what you're getting into. Building a mobile presence is only the tip of the iceberg. Nate Bosshard, former brand manager for The North Face, found that out when his company developed its first mobile app. 

"I would be lying if I said we had anticipated everything," said Bosshard. "It's a lot of work. You can't just launch an app and think you're done. Customers expect the application to evolve or it will be considered out-of-date. These programs require constant monitoring, updating and maintenance."