5 Easy Ways to Create a Compelling Mobile App

In the early days of mobile app development, you could only make changes to an app by rewriting the underlying code, and you could only glean insight into user response by waiting for App Store reviews. Now, however, there are mobile experience management (MEM) platforms specifically designed to give business users more control over app optimization. A View From My Seat chose a MEM platform to support ongoing app development and was able to achieve a 22 percent increase in app usage within two months.