5 Dos and Don’ts for Weather-Related Emails

DON'T: Be Insensitive
Another advantage of prepping weather-related emails and sending them early in the buzz cycle is that weather extremes can actually cause a lot of damage or simply just not be that fun to deal with. The anticipation of three feet of snow is much easier to talk about than having to deal with it once it's on the ground. If you aren't able to tackle the topic until the weather has already arrived, ensure that you're being sensitive to those who were negatively affected. In some cases, the negative reactions could easily go beyond the inbox and ignite a storm on your social media pages, which could have long-term lasting effects on your brand.