5 Dos and Don’ts for Weather-Related Emails

DO: Prepare Product and Promo Options
The most buzzworthy weather themes are seasonal extremes or imbalances. Record-breaking temps on either end of the spectrum usually have folks chatting, whether it's super cold temps in the winter or super hot days in the summer. Discuss which of your products would work well in these weather conditions. Think about how to stay warm in the winter, beat the heat in summer, or make the most of a crazy hot spring day. There are so many options to consider, which means there's no excuse for not aligning products and promotions with these extremes and having them ready to go.