5 Dos and Don’ts for Weather-Related Emails

You can still modify these segments to include or exclude certain states before a send, but preparing the segments in advance will save you from the headaches and errors of rushing to create them at the last minute. Once the segments are built, you'll also have a better idea of how many subscribers you'll reach with each one, which can help you determine if the effort is even worth the work when the weather change hits.