5 Dos and Don’ts for Weather-Related Emails

Here are five dos and don'ts for having your emails ready before the storm hits:

DO: Build Segments
Wild weather patterns rarely impact the entire U.S. at the same time, and nothing is worse than receiving an email that's totally off the mark. I often receive blizzard-related emails even though I live in a much warmer part of the country that rarely sees snow. When building your segments, target regions that share similar weather patterns. Go beyond basic regions, such as the Northeast or the West, to include coastal areas or states that are similarly impacted by the Gulf Stream.