WEB EXCLUSIVE - Understanding Postal: What a 5-Day USPS Delivery Week Means for Direct Marketers

Direct marketers who currently target in-home delivery for Saturday will need to re-evaluate their in-home delivery days and processes. Under the USPS’ plan, that mail will not be delivered until the following Monday/Tuesday. Those who want to move operations earlier to achieve Friday in-home delivery should begin discussions with service providers immediately. There may be limited capacity within the complex mail production and logistics supply chain to achieve this goal.