5 Customer Experience Requirements Your Marketing Team Can't Satisfy

4. Master data management: Your team can provide the best possible customer experience when they have a unified profile of their customer. The only way to accomplish that is to master your customer data, linking the information from different channels into one picture. Empowering your customer-facing teams to provide a better experience using master data management is the responsibility of your IT department. Yes, your IT folks impact the customer experience you provide.