5 Customer Experience Requirements Your Marketing Team Can't Satisfy

3. Order management: Order management across multiple channels is complex in the same way inventory is. To keep customers happy by providing them accurate and up-to-date order information, you need to centralize your order data across all systems. This empowers your customer support and sales teams, e-commerce manager, and store managers to give your customers accurate updates. It also allows you to gracefully handle changes or cancellations, split orders for individual item fulfillment, and track orders more closely. It makes things easier on your customer as a whole.