5 Customer Experience Requirements Your Marketing Team Can't Satisfy

2. Real-time product availability: Closely related to endless aisle is the ability to provide real-time product availability. Consumers and employees should always have a clear picture of what inventory resides where. Weekly, daily or even hourly updates are not accurate enough. Knowing inventory status in real time improves the customer experience by avoiding those awkward moments where your customer thought they were buying a product, but then found out you actually don't have it. Again, the experience is improved with work by the inventory management and supply chain teams.