5 Customer Experience Requirements Your Marketing Team Can't Satisfy

This is omnichannel customer experience management. It's imperative that the modern retailer looks at customer experience in omnichannel terms. To do so, you must go beyond the marketing team, implementing these five key requirements:

1. Endless aisle: This term describes giving consumers the perception that you carry infinite inventory. You cannot literally carry infinite inventory, but you can use drop-shipping to avoid ever showing that "out of stock" message to a customer. Drop-shipping means that you outsource fulfillment for some or all of your orders to your suppliers. You effectively become the middleman, avoiding the need to carry what the customer bought. With an "endless aisle," the customer experience is improved on the shoulders of your inventory management and supply chain teams.