5 Customer Experience Requirements Your Marketing Team Can't Satisfy

Customer experience management is the marketing team's responsibility for most retail companies. Many aspects of customer experience do fall in the marketer's realm of expertise, but in order to deliver truly exceptional customer experiences, you must look beyond the marketing department.

Marketers can only deliver an outstanding customer experience when they build them on top of the right organizational processes and back-end systems. Otherwise, an experience is just a pretty face.