Editor's Note: 5 Cross-Channel Retail Trends to Watch in 2012

5. To Facebook or not to Facebook? This will be the question in 2012 as retailers start realizing that “Likes” and “follows” aren’t translating into revenue. While most retailers have created a social media presence, few have been able to quantify the return on this investment and even fewer have found that social networks grow their business. Does that mean they’ll abandon social media altogether? Not 
likely.