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3. M-commerce is solid and tablet shopping is on the rise. Most retailers have already dipped their toes in the mobile waters this year, so their mobile marketing and mobile commerce strategies will become more sophisticated next year. Purchasing on tablets is poised take off. While it won’t upend e-commerce by any means, it will disrupt the status quo by capturing market share from traditional web traffic. The iPad untethers shoppers from their desktops, enabling easy browsing in a living room, on a bus during their commute to work or at an airport.
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- Companies:
- Amazon.com
- Places:
- U.S.
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