Editor's Note: 5 Cross-Channel Retail Trends to Watch in 2012

2. Conversion marketing becomes mainstream. Retailers use conversion marketing tactics to increase sales while shoppers are on their website. This year, many innovative e-commerce companies have taken powerful insights gleaned from shoppers’ clickstream paths and inferred intent and applied them so they can display the right content and products to individual consumers at the right time, be it on their own website or someplace else on the web. This strategy will continue to gain traction in 2012.