5 creative ways to make a good offer; Q&A with Strand bookstore's Eddie Sutton

By Carol Worthington-levy and Melissa Campanelli

AAROI: What are some best practices/tips that our readers should think about before launching a mobile site?

ER: Have an idea of what you'd like the mobile site to accomplish. And find a reputable and competent developer. —Melissa Campanelli

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Companies:
Talbots

People:
Eddie Sutton

Places:
Manhattan
New York City

Carol Worthington-levy Author's page

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Industry Eye: Furthermore - Marketing & Mobile Minute