Industry Eye: Furthermore - Marketing & Mobile Minute

AAROI: What are some issues to think about before launching a mobile site?

ER: A mobile site should have a coherent and consistent presentation for a variety of mobile devices. Usablenet [Strand's mobile platform developer] took care of this issue for us, which was a big help.

You also have to make decisions on what content you want on your mobile site. We worked with Usablenet, for example, to make sure a search box was prominent on nearly all of our mobile pages, because when selling books, search is really important.