5 creative ways to make a good offer; Q&A with Strand bookstore's Eddie Sutton

By Carol Worthington-levy and Melissa Campanelli

AAROI: How does the mobile site differ from your regular one?

ER: Not that much, but limited real estate requires some condensation of text or elimination of images.

AAROI: What kind of ROI and incremental revenue do you get from the site? Good will toward customers?

ER: We know that many of our customers check our site before visiting the store — often coming to visit during lunch or after work. The mobile site provides more utility. While consumers can purchase books from the mobile site, I'm not sure how many people actually do this, or how comfortable they are doing so.

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Companies:
Talbots

People:
Eddie Sutton

Carol Worthington-levy Author's page

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Industry Eye: Furthermore - Marketing & Mobile Minute