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recently discussed Strand's mobile site with Eddie Sutton, its senior vice president and general manager.
All About ROI: Why did you decide to launch a mobile site in addition to your Web site?
Eddie Sutton: To enable consumers to search from wherever they are. This was critical for us. We saw tons of people using mobile devices in the store. As a result, we believed a mobile site would be another great way for our customers to do research before they came into the store, without having to be tied to their desktops.
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Carol Worthington-levy
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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