Industry Eye: Furthermore - Marketing & Mobile Minute

recently discussed Strand's mobile site with Eddie Sutton, its senior vice president and general manager.

All About ROI: Why did you decide to launch a mobile site in addition to your Web site?

Eddie Sutton: To enable consumers to search from wherever they are. This was critical for us. We saw tons of people using mobile devices in the store. As a result, we believed a mobile site would be another great way for our customers to do research before they came into the store, without having to be tied to their desktops.