5 Creative Catalog Techniques That Save Paper Costs

"Switching out formats may cost more, but it keeps customers on their toes," Worthington-Levy said. "They'll be getting different formats from you, but as long as your brand, look and feel are consistent and your logo is clear, you won't lose customers." Before changing formats, however, "ask your printers what they've run for other people that's different; then ask for samples and pricing," Worthington-Levy recommended.