5 Creative Catalog Techniques That Save Paper Costs

∗ Gloss? Matte? Dull? "I prefer a matte or dull finish because people who receive catalogs often like to write on them, and a dull or matte finish won't smear as much," Worthington-Levy said.

5. Format change. Try a few different format versions, Worthington-Levy said. Even though you may spend more, you'll get better response. Try a slim jim [or a letter-size catalog] for a special sale, she suggested. Or, try a tabloid-size for catalogs or annual newsletter-style catalogs.