5 Creative Catalog Techniques That Save Paper Costs

Also, look at paper samples very carefully, showing them to your art or creative directors to ask for their opinions. "Lay the paper on top of black-and-white type so you can judge how opaque it is," she added.

∗ Paper color: "I prefer paper that's a blue-white color to a yellow-white color because I like how colors look on it," Worthington-Levy said.