5 Creative Catalog Techniques That Save Paper Costs

∗ Paper weight: If you're printing a catalog with only a few pages, "use something heavy, like 60-pound paper. If you use 40- or 50-pound paper, your catalog will be too floppy and look cheesy in the mail."

∗ Paper grade: While people in the agency world love to run on brighter No. 1 or No. 2 grade paper, "check out No. 3 or No. 4 freesheets," Worthington-Levy said. "Oftentimes they're just as nice, bright, white and opaque as a No. 1. You'd be surprised."