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2. Paginate your catalog in true signatures. "When developing your catalogs, choose the proper number of pages to fit together in the signatures on a press," Worthington-Levy said. On a half web press, for example, you'll probably have eight pages printing at one time, and on a full web press, you'll have 16 pages. But, "as soon as you start attaching a separate cover to your catalog, between the labor and the extra paper, it's going to start costing you more," she added. "So try to keep it in full signatures, and you'll find both printing and paper costs will go down."
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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