5 Creative Catalog Techniques That Save Paper Costs

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The presentation featured Carol Worthington-Levy, creative director and partner at LENSER, a multichannel direct marketing firm, and Brian Cummins, marketing strategy manager at paper firm NewPage.

During the presentation, Worthington-Levy offered the following five creative catalog techniques designed to help you save on paper costs:

1. Design your catalog to fit press and paper sizes. "Look at sizes that don't waste paper but that can also run on a lot of different presses so you have some options when bidding," she said. "Look at sizes like 8-1/4 by 10-1/2 or thereabouts, and talk to your printers to see what fits on their presses."