Creative & Copywriting: 5 Cost-Cutting Danger Zones

A good photograph that really sells your wares requires special lighting and photographers’ reflective surfaces to model and define your product. When you make the product look better than your competitor does, people often are willing to pay more for the belief they’re buying a better product.

Conclusion
Don’t let this economy become a catalyst for creative decisions that impede response. Discuss cost options and savings with your creative resource and printer, and do a little homework before you start. Your best defense in tough times is stronger sales.