Creative & Copywriting: 5 Cost-Cutting Danger Zones
Don’t hang yourself on that shoestring budget
4. Too Many ‘Big Sales’
Shouting that every issue is the biggest sale EVER makes you the cataloger who cries wolf. Explore interesting and different offers — not just discounts — to continually tease and tantalize your recipients. Alternate offers and creative treatments.
5. Keep Your Photographer
Replacing your photographer with someone in your office who owns a “nice” camera is a mistake. There’s little chance your novice’s photographs will make products look desirable.
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