Creative & Copywriting: 5 Cost-Cutting Danger Zones

2. Cramming Spreads
Stuffing more on each spread while reducing page count is a bad idea. If you really need to trim by a signature, do a fresh square-inch analysis to see which products are paying for their space and which aren’t.

Use that information to remove underperforming products. Otherwise the weak will weigh down the catalog, and the whole thing will suffer. By removing duds, you can give best-performers the space they deserve. This will yield better sales.