Creative & Copywriting: 5 Cost-Cutting Danger Zones
Don’t hang yourself on that shoestring budget
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1. Writing It Yourself
It’s easy to lay off a copywriter or stop hiring freelancers. But merchants and marketers rarely look at a product from the consumer’s point of view. When copy is written by novices, it often becomes lists of features culled from manufacturer product sheets with no benefits to tug on customers’ emotions. Copy without emotional drivers never sells as well as it should. A pro writer is a great salesman.
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Carol Worthington-levy
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