Creative & Copywriting: 5 Cost-Cutting Danger Zones

Trimming expenses is top-of-mind for everyone producing a catalog or e-commerce site today. But it can get you into trouble if not approached with some extra knowledge.

Creative is often management’s target for cost trimming, even though creative is rarely a high percentage of total expenditure. When you add printing to that, however, it’s a big piece of change — and opportunities for savings abound. But danger can lurk when paring creative and printing costs. So, here are five danger zones to avoid: