5 Best Practices for Product Search

3. Use photos. A picture is worth a thousand keywords. Having good, clear images is vital for comparison shoppers and search engine rankings.

4. Include prices. Obviously a shopper wants to know how much a product costs. It's important to include all the relevant price data, including regular price, sale price, shipping cost and taxes. Different venues display prices differently. If you include all of the information, the search engine has a better opportunity to display the correct price.