5 Best Practices for Product Search

2. Relevant content. It's important to have clear and detailed product titles and descriptions. In addition to the manufacturer's name, it's helpful to include other things in the title and description. Consider a model number and any differentiating attributes. For example, with apparel you should include the color and size in the title. Key terms in the title and description ensure the context will remain relevant outside of a retailer's site. This way, consumers who know what they're looking for can have the convenience of finding the right product at the right time.