5 Best Practices for Product Search

Blended search results can be a hassle for anyone shopping online. What makes the difference when preparing your products for search engines? Consider these guidelines as your foundation for product search optimization:

1. Build up your data feed. Send as much data as possible to your search engine destination. Retailers send information to Google or Bing via a data feed. A row represents a product and a column contains data points. It helps comparison shopping engines understand the product on a deeper level.