5 Best Practices for Marketing to International Consumers

Taking it a step further, holiday promotions can be customized to the target market's own festivals and celebrations. Similarly, images can be changed to reflect a more local appearance and style of dress.

3. Break down the language barrier. Translation of your key marketing content such as product reviews will give you a competitive edge and can be the deciding factor in whether a non-English speaking consumer chooses to buy. For instance, 50 percent of the Chinese consumers willing to shop overseas had language concerns.