5 Best Practices for Marketing to International Consumers

Often, it makes sense to do this on a language basis. For example, one Spanish-language website could work for the majority of your Latin American markets. However, for your most important markets, it can be worth tailoring the content to each country and hosting it on the appropriate top-level domain (e.g., .mx for Mexico). This has the added benefit of flagging your site as a relevant local search result for search engines. In turn, this increases the chances that it will be ranked highly for search traffic in that location.