5 Best Practices for Marketing to International Consumers

5. Use online promotions to keep customers engaged. What do consumers actually want from the brands they engage with online? Their expectations include promotions and giveaways, along with sharing news and product information. Make sure, however, that your offers and events are open to all. Having small print that excludes customers in certain countries can be a slap in the face for loyal overseas customers. This is where having different accounts for different linguistic or national markets can be especially helpful, allowing you to keep your promotions relevant to each market.