5 Best Practices for Marketing to International Consumers

Online commerce continued to gain ground in 2013, with forecasts that an estimated 189.4 million digital shoppers in the U.S. this year will rise to 210.2 million by 2017. However, for the key areas of future growth, retailers should look beyond national boundaries.

This was the year when the rapid growth of Chinese e-commerce resulted in it eclipsing that of the U.S., according to a Bain & Company report. It's a trend that will continue in Asia as a whole, where 42 percent of the web's users can now be found, and other markets such as Latin America.