5 Challenges and Opportunities Facing Retailers Establishing a Global E-Commerce Supply Chain

5. Answering the call to outsource logistics

Challenge: Since the 1980s, when retailers began setting up their own distribution centers, retailers have generally been in control of logistics. This can become unwieldy when handling thousands of overnight deliveries to locations around the world.

Opportunity: Strategic partnerships can promote efficiency and customer convenience, as seen in the U.S., where third-party logistics providers are driving same-day delivery in secondary markets.