5 Challenges and Opportunities Facing Retailers Establishing a Global E-Commerce Supply Chain
By
Craig Meyer
and Kris Bjorson
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5. Answering the call to outsource logistics
Challenge: Since the 1980s, when retailers began setting up their own distribution centers, retailers have generally been in control of logistics. This can become unwieldy when handling thousands of overnight deliveries to locations around the world.
Opportunity: Strategic partnerships can promote efficiency and customer convenience, as seen in the U.S., where third-party logistics providers are driving same-day delivery in secondary markets.
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