5 Challenges and Opportunities Facing Retailers Establishing a Global E-Commerce Supply Chain
By
Craig Meyer
and Kris Bjorson
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3. Geo-mapping effective logistics clusters
Challenge: Proximity to the highest volume markets is associated with higher cost real estate.
Opportunity: The value of close proximity to a strong customer base and a sophisticated workforce may well be worth the higher costs. Moreover, logistics clusters located directly outside city centers can have easy access to customers via highway and public transportation.
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